JACS-beta has a new feature to try out, that is kinda weak to begin with, but better yet you need to use the Konami code to try it! They even give the code for you to try!
I've been sort of fond of the set up that the ACS journals have been using to show the titles and graphical abstracts of journals, and I suppose it's good that they are continually trying to improve it. However making it into a cascade of tiles that are smaller than in current use, that then blow up to boxes that are larger, seems like an odd solution. I may not like it, but that could be due to the fact that I like the status quo, in this case.
New features notwithstanding, what's the point of using the Konami code to roll out the beta? Using a "secret code" and publishing it widely? It's like a lame attempt to get geek cred with a crowd split between the so dated and lost they won't get the reference, and the crowd that is so tech savvy they will immediately dismiss it as a poor attempt at looking "cool". I doubt the narrow cross section between those two factions represents a significant enough demographic to warrant this particular stunt. It seems to me a second, mirrored, page, or a simple on/off button would have done the trick.
I haven't tested it, but it wouldn't surprise me if the wonderful new grid view takes a reasonable amount of front side resources, thus putting the kung-fu grip (in the bad way) on smaller institution's older computers.
This fellow is claiming to be the one who is behind the JACS beta Konami code.